Empowering Young Entrepreneurs: Erasmus+ BIP “Management for Business Startups” at VMU Agriculture Academy
Vytautas Magnus University Agriculture Academy (VMU AA) in Kaunas, Lithuania, recently hosted a dynamic and multicultural Erasmus+ Blended Intensive Programme (BIP) titled “Management for Business Startups – 2025 Summer Course.” Held from June 2–13, 2025, the programme was designed to provide B.Sc. and M.Sc. students from various countries with practical knowledge and skills to develop, plan, and present their own business ideas. The course awarded 3 ECTS credits and was conducted through a blended format combining online and physical mobility components.
Blended Format: Virtual Knowledge Meets Real-World Practice
The course followed a thoughtfully structured approach. During the first week, participants joined virtual sessions exploring the use of robotic process automation (RPA) in business, designing software automation scenarios, and tackling themes such as sustainable production, marketing strategy, and business development frameworks. These sessions laid the groundwork for the hands-on collaboration and final project preparation that followed.
Academic Engagement in an International Environment
The second week unfolded on-site in Kaunas, where students gathered for in-person workshops focused on business modeling, financial planning, budgeting, and marketing tactics. Each day introduced new elements vital to startup success. The academic sessions were led by an accomplished international teaching team, including Prof. Dr. Jan Žukovskis (VMU), Prof. Dr. Gunta Grīnberga-Zālīte (Latvia), Prof. Dr. Paula Pyplacz (Poland), Assoc. Prof. Dr. Janusz Sasak (Poland), and Mgr. Tuuli Kaasik (Estonia). Alongside the educational programme, students toured Kaunas Old Town, visited Vilnius, and enjoyed excursions through VMU’s picturesque Agriculture Academy campus. Evening activities and informal gatherings deepened connections between participants and added cultural richness to the academic experience.
A Diverse and Multidisciplinary Cohort
The programme brought together thirty-six students from eleven countries and sixteen partner universities. Participants represented a wide spectrum of academic disciplines including agriculture, environmental science, economics, marketing, logistics, and digital business. Their international and interdisciplinary collaboration led to a vibrant and idea-rich learning environment where new business concepts were born and developed.
Pitching Startup Ideas with Confidence
Throughout the week, students worked in teams to refine business ideas, build budget plans, and prepare pitches. The final day featured formal presentations before a panel of lecturers and peers simulating investor discussions. These sessions not only tested participants’ ability to communicate and justify their concepts, but also celebrated their innovation, teamwork, and leadership skills. Each student was awarded a certificate recognizing their academic and collaborative achievements.
Reflections from Participants
Feedback gathered after the programme revealed a high level of satisfaction. Nearly all participants rated the course as excellent or very good. They especially appreciated the interactive format, the practical orientation of the course content, and the supportive international atmosphere. Students distinguished the academic quality of the lectures, the professionalism of the faculty, and the chance to apply theory in real-world-inspired settings. Suggestions included adding even more time for face-to-face learning and expanding future sessions to include advanced startup simulations.
Looking Ahead: A Model of Entrepreneurial Education
The 2025 Management for Business Startups BIP stands as a testament to VMU Agriculture Academy’s commitment to advancing entrepreneurship education through international cooperation and innovative teaching methods. It equipped students with essential business competencies, boosted their confidence, and built lasting cross-border connections that will carry into future professional ventures.
Co-Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
